HOW TO ENTER THE MARKET OF HALF A BILLION CHINESE ONLINE MOBILE SHOPPERS

Original Post from LinkedIn Pulse by Alvina Kwok Nov 1, 2016

China is on your map for global market expansion?

If so, there’s no reason to overlook the business opportunities you can achieve from investing your advertising dollars in the top Chinese social media channels. According to eMarketer, nearly half of $505 billion China’s e-commerce sales are made from mobile devices. Among the 680 million mobile users, 90% is actively using social media to share brand experience and buy products online.

Mobile-based social media channel such WeChat (Weixin in China), Qzone, Weibo may be your keys to unlock the market entry door to the Chinese buyers and consumers.

wechat-advertising-for-china-market-entry

It is important to take into account that online media which we can access in the rest of world like Facebook, Twitter, Instagram, Google are blocked in China, except LinkedIn. Therefore, be sure to understand the social media that are permitted by the Chinese government.
Continue reading HOW TO ENTER THE MARKET OF HALF A BILLION CHINESE ONLINE MOBILE SHOPPERS